The love part because I really enjoy the remarkable creativity and humor of the industry when it gets the creative part right and doesn't take the easy road of pandering. Another love part comes because my son works for a very large worldwide agency. His branch of the firm focuses on the Internet. Recently my son sent me an ad his company was responsible for that has sold a ton of Phillips electric razors. Here is the link to the Phillips Body Groomer ad
OK, I guess the ad is a little silly and maybe even pandering, but it is creative and fun.
Then today..........I hear a Norelco ad that was completely insulting of the 'I hate it variety'! The voice-over talks about having to get a close quick shave at the office before he heads for a 'hot' date with his wife. Huh? A hot date with your wife? Like you're not gonna get some from your wife if you have a small stubble? I'm pretty damned romantic..but a 'hot date' with my wife?? What is the deal with the phrase 'hot-date' anyway? Do any of us intentionally select cold or lukewarm partners for dates? So when we happen to choose a hot one to date is this what creates a 'hot date' instead of going out with the lukewarm girl? I think you don't know if it is a 'hot date' until its over?
Come on Norelco. I don't want to hear about hot dates with my wife. I want to know how to shave my nuts like in the good ad.
OK, I guess am still 13 years old. Wanna make something of it?